Brand

I realized part of why we're at Siggraph is just to be good
ambassadors for our own Bluesky brand, and our place
in the industry. Various schools want to build their
animation programs, and they want to get some credibility
by having a relationship with Bluesky. Sometimes it was
"can you come to our school on career/recruiting days."
Sometimes they would just want to know what to tell their
students what we're looking for on a demo reel.